Alejandro Buzó, Broker Owner and Advisor at Century 21 Experience, has shared his inspiring career in the real estate sector, his challenges and his vision for the future. Through his words, you can see his dedication and passion for a market that is evolving constantly.
Alejandro Buzó began his career in real estate in 2010, motivated by his family. His family wanted to sell a property in Lambare, and no one was in charge of the sale. That's when he decided to take the initiative. With no prior experience selling properties, he put up a sign and responded to inquiries from potential buyers. In three months, he managed to sell the farm. This first success was the catalyst that prompted him to continue in the business independently, managing property sales and rentals.
At first, Alejandro saw this activity as a secondary job. However, as he gained experience and success, he realized that it could become his main business. So, over time, he decided to dedicate himself completely to the real estate business. For several years he worked independently, combining this activity with other jobs. However, in 2014 he joined a real estate agency as an agent, where he remained for almost five years. This period was crucial for his professionalization and for the construction of his client portfolio.
In 2018, Alejandro decided to take it a step further and partnered with Stephen George. Together they evaluated several business options and finally decided to acquire the Century 21 Experience franchise. For Alejandro, entering the real estate field meant finding a clear direction and purpose: helping clients. This philosophy of service has been a constant in his career, and he considers it fundamental to his success and that of his team.
In his current role as Broker Owner, Alejandro faces several challenges. One of the main ones is the professionalization of the real estate market in Paraguay. In a context where the sector is still developing, it is essential to work in a transparent and professional manner to gain the trust of clients and establish the field as a respected profession. Alejandro highlights the importance of being a role model, and in this way, attracting clients who are looking for quality service.
Currently, Alejandro leads a team of 29 advisors at Century 21 Experience. For him, more than the number of advisors, what is important is the quality of the service they provide. Each property and each client represents a great responsibility, and service excellence is the best way to stand out in the market. This work culture has been key to the office's success.
One of the big projects that Century 21 Experience has is its participation in the largest real estate fair in the world, Cityscape Global 2024, which will take place in Saudi Arabia in November. This event represents a unique opportunity to publicize Paraguay as an attractive investment destination. Saudi Arabia, with its ambitious Vision 2030 real estate development plan, seeks not only to develop its own country, but also to invest elsewhere, and Alejandro sees this as an opportunity to position Paraguay on the radar of international investors.
Regarding his future projection, Alejandro sees himself leading an even stronger team and diversifying his activity within the real estate sector. One of his areas of interest is advising more international clients, with whom he has already had successful experiences. Century 21 Experience works closely with Berkemeyer Estudio Jurídico, allowing them to offer a comprehensive service to foreign investors, from establishing companies to obtaining legal residences.
The office and its advisors have been awarded several international awards, such as the Centurion and the Double Centurion. These awards reflect the commitment to excellence and are an incentive to continue improving. Alejandro emphasizes the importance of continuous training and the development of soft skills, aspects that he considers fundamental for success in the sector. At Century 21 Experience, they hold round tables and constant training, always with the goal of being better every day.
For Alejandro, efficiently advising a client involves being well informed about the market, knowing the niches in greatest demand and the investment returns that a property can offer. In addition, it highlights the importance of providing personalized follow-up and offering a comprehensive service that goes beyond the real estate transaction. This includes recommending trusted professionals in various areas, such as lawyers, notaries, architects and any solution the client needs, which helps build long-term relationships with clients.
Regarding current trends in the real estate market, Alejandro mentions that there continues to be great opportunities for investors due to the high demand for rentals. Furthermore, the development of projects is not limited to Asunción and Greater Asunción, but extends to other cities of the country, such as Concepción, Encarnación and Ciudad del Este, where important investments are being carried out.
Alejandro also highlights the importance of personal development and continuous training to face the difficult moments that may arise in the career of a real estate advisor. Collective intelligence and collaboration within the team are key aspects to maintaining focus on serving others and not just individual interests.
Finally, Alejandro emphasizes that the search for excellence and quality service are what distinguishes Century 21 Experience in the market. The work culture in the office is based on seriousness, compliance with what is promised and constant training to stay updated on market trends and customer needs. This, combined with personalized attention and a genuine interest in customer needs, has been the formula for their success.
In conclusion, Alejandro Buzó has traveled a remarkable path in the real estate sector, from modest beginnings to becoming a leader in the market. His focus on professionalization, quality service and continuous training has been fundamental to their success and that of Century 21 Experience. With a clear vision for the future and an unwavering commitment to excellence, Alejandro and his team are well positioned to continue leading the real estate market in Paraguay and beyond.