Amy Acosta, a prominent real estate businesswoman, shares her inspiring journey from her beginnings to her consolidation in the real estate sector. With an initial education in nutrition, Amy found her true passion in property sales.
Amy began her professional career as a nutrition graduate, working in the public sector for three years. However, she did not feel fulfilled in her profession. She decided to quit and become a housewife for a while, seeking a balance between work and caring for her young son. However, soon she felt the need to work again. She was looking for a job that would allow her to take his son to school and have time to spend with him. Flexible hours and the possibility of not having a salary ceiling were crucial factors for her change of direction.
With the support of her family, Amy began exploring real estate. She talked to a friend who had a traditional real estate business and then visited other companies to see what they offered. Although a proposal that required paying a monthly fee initially seemed like a challenge, her family encouraged her to try it. Amy started with a lot of enthusiasm and determination, contacting other real estate agencies, learning and quickly adapting to the new environment.
In 2016, she embarked on her new career with a proactive attitude, trying to meet people, go out and tour properties. She focused on Asunción and surrounded herself with successful people in the sector, taking their example to learn and improve.
In her fourth month as a real estate agent, Amy began to have sales. She invested in advertising and training, being one of the first real estate agents in Paraguay to advertise on social networks. She attended a course in the United States where she learned the importance of investing in advertising and still remembers the phrase: “He who does not pay, does not play.” This generated a ton of leads and took his Facebook page to 25,000 followers in a short time.
Amy remembers her first successful sale: two apartments from AZ Inversiones. She had already shown the first client another project, but he was not interested. However, the client asked her to email him if she had another project in the area. At the same time, she sent another email to a client who had contacted her through social networks. Both clients attended the same project presentation and both booked apartments.
That sale was a turning point, proving that she had made the right decision in changing careers. His broker showed him that he was earning in one month what he would have earned in a year as a nutritionist, which reaffirmed his belief that he could be successful in this new field.
For Amy, transparency and empathy are essential in real estate. She considers that it is essential to be honest and think about the client's well-being, given that they are often investing their entire life savings. Additionally, she highlights the importance of surrounding yourself with experienced people who can teach and guide.
Throughout her career, Amy has participated in several courses and programs that have been instrumental in her professional development. One of the most notable was Diego Soler's diploma program, which marked a before and after in his career. In addition, Amy has made several work trips that have allowed her to learn about other realities and trends in the real estate sector around the world. Recently, she participated in a tour with KW in Argentina, where she explored Nordelta and other gated communities with Lagoons with Crystal Lagoons technology. These experiences have allowed her to glimpse the future of real estate developments that are currently being built in Paraguay and have provided her with a broader and enriching vision of the sector.
One of Amy's most notable accomplishments was helping a desperate couple sell their apartment in record time, securing their savings. This transaction is especially meaningful to her, not because of the amount involved, but because of the personal impact it had. The couple was in a critical situation, facing the possibility of losing their apartment due to strict contractual payment deadlines. Amy took the task as a personal challenge and managed to sell the property in 30 days, saving that family's life savings. These types of personal experiences gave her enormous satisfaction and reaffirmed her commitment to her clients.
Amy also emphasizes the need to be well-informed and prepared in a competitive market. Nowadays, the customer comes with all the information, so one must know the product and the competition well. Additionally, she considers that you should not focus on how much you are going to earn, but rather on accumulating reserves of pending work and maintaining a solid ethic, giving up commissions when necessary out of respect for other agents.
Amy has seen significant evolution in her career and in the real estate industry. Nowadays, there is a lot of competition and the agent must be much more informed. In the future, Amy plans to keep a small team and handle more real estate developments commercially on an exclusive basis, in addition to venturing into the development of real estate projects, especially in gated communities.
Amy Acosta's story is an inspiring example of how determination, constant learning, and an ethical approach can lead to success in any field. Starting as a nutritionist, Amy has become a prominent real estate entrepreneur, proving that with the right attitude and the right training, it is possible to reinvent yourself and succeed. Her greatest professional achievement, according to her, is having achieved independence and being able to choose her own path, working with ethics and dedication to help her local and foreign clients find their ideal investment.