Home Staging is an increasingly popular strategy in the real estate market that aims to prepare a property for sale, maximizing its attractiveness and sales potential. This practice, which is supported by marketing and interior design, does not imply hiding the characteristics of the property, but rather highlighting its strengths and minimizing its weaknesses.
The concept of Home Staging is attributed to Barb Schwarz, a Seattle real estate agent, who began beautifying homes for sale in 1972. It involves redecorating, rearranging furniture, cleaning and applying other aesthetic strategies to present the property. best possible way. The goal is to create an attractive environment that generates an emotional connection with potential buyers.
According to a study by the National Association of Realtors (NAR), 58% of buyer's agents cited home staging as having an effect on buyers' perception of the property most of the time. time. Additionally, 81% of buyer's agents stated that home staging made it easier to view the property as a future home.
Among the benefits of Home Staging are:
Stand out online: In a saturated real estate market, it is essential to stand out from the crowd of online properties. Home Staging homes are eye-catching and can attract more potential buyers, even before they see them in person.
Create an emotional connection: Home staging helps buyers fall in love with the property by presenting it professionally, with appropriate color combinations, smart designs and unexpected elements that generate positive emotions.
Show the potential of spaces: Empty rooms can be difficult to imagine how they could be used. Home staging helps buyers visualize the potential of each space and how to get the most value from it.
Increase the sales price: According to NAR, 20% of buyers' agents say that home staging can increase the offering value by 1% to 5% compared to similar unstaged properties.
The Home Staging process not only involves interior decoration, but also optimizing the presentation of the property in photographs and virtual tours. According to the NAR report, having quality photos, virtual tours and videos available for properties for sale is essential to capturing the attention of potential buyers.
Additionally, it has been observed that Home Staging can make a property sell faster. 62% of agents surveyed by NAR stated that home staging had an impact on the time a property spent on the market.
Home Staging can be done by yourself, hiring a decoration company or through alliances with decoration houses. Ultimately, Home Staging facilitates the marketing of the property, as it improves the appearance in photos of the property for sale, attracts attention on social networks and other visual marketing mediums, and, as a result, the properties staged. They tend to sell faster.