Yesterday marked the launch of Midtown Las Mercedes, a building set to redefine the concept of urban living in Paraguay's capital. Located at Sociedad 1210 Street in the Las Mercedes neighborhood, this development combines design, spaciousness, and functionality, positioning itself as an innovative proposal in the real estate sector.
The Las Mercedes neighborhood has become one of the city's most attractive residential hubs. Its strategic location provides easy access to major urban centers, Asunción’s historic downtown, prestigious schools, shopping areas, essential services, and a vibrant selection of dining and nightlife options. These features make Las Mercedes an ideal choice for those seeking quality of life, diversity, and convenience.
Midtown will feature seven floors of apartments designed to suit different lifestyles. Options will include one, two, and three-bedroom units, with an innovative addition: "one-and-a-half-bedroom" apartments. This concept introduces an extra space that residents can use as needed, whether as an office, entertainment area, or storage space. The largest apartments, featuring three bedrooms, will include the penthouse, regarded as the building’s crown jewel. Unit sizes range from 63 square meters for one-bedroom apartments, 75 square meters for one-and-a-half-bedroom units, 110 square meters for two-and-a-half-bedroom units, and 140 square meters for three-bedroom units. Launch prices start at $95,000, offering an excellent balance of quality, design, and location.
Spaciousness is one of the most notable features of the project. This approach extends not only to the apartments but also to the common areas and parking spaces. The latter measure 3 meters by 5.50 meters, significantly exceeding market standards, ensuring comfort and ease of use for residents. Every detail in the design reflects the intention to offer generous and functional spaces, a rare attribute in today’s real estate market.
Midtown Las Mercedes also stands out for the quality and variety of its amenities, designed as extensions of each apartment. These include a pool for daily relaxation and refreshment, a solarium area perfect for enjoying sunny days, a spacious multi-purpose room equipped with a grill for social events, and a gym designed to promote a healthy and balanced lifestyle. Additionally, all apartments feature large balconies with private grills, a guest bathroom, and layouts that prioritize functionality and comfort.
The architectural design is led by Christian Gould of Gould Arquitectura, known for his unique approach that utilizes natural materials such as marble, travertine, stainless steel, and exposed concrete. According to Gould, the aim is to create an authentic and sophisticated design that stands apart from any other proposal in the market. This minimalist and modern approach reflects a design philosophy that celebrates simplicity and authenticity while offering high aesthetic value.
In terms of financing, Midtown Las Mercedes offers flexible options tailored to buyers' needs. Interested parties can choose self-financing for up to eight years or access bank financing through a strategic alliance with Ueno Bank, which offers exclusive benefits. Additionally, during the construction phase, units can be purchased with an initial down payment of 20% and interest-free installments.
Construction of the project is scheduled to begin in early 2025, with an estimated duration of 20 months. This timeline projects the delivery of units in the third quarter of 2026, marking a significant milestone in the city’s development.
The Midtown Las Mercedes project is backed by prominent players in the real estate sector, who have joined forces to bring this ambitious proposal to life. RD Investments, under the visionary leadership of the Rolón Domínguez family, stands as the primary investor and developer of this innovative building. This relatively new company in the real estate industry has identified a unique opportunity in Paraguay’s growing market, especially in Asunción, which is undergoing an urban development boom. Midtown Las Mercedes represents the first step in RD Investments' long-term strategy to establish itself as a benchmark in the sector.
In addition to RD Investments, Gao Desarrollos Inmobiliarios plays a crucial role in the conceptualization and execution of the project. Established in 2016, this company has evolved from developing gated communities and affordable housing to more sophisticated projects in Asunción, with a total of six buildings already completed. Their expertise in designing residential and commercial solutions, along with their commitment to innovation and technology, adds significant value to the development of Midtown Las Mercedes.
For the construction phase, S3 Constructora is responsible for bringing the project's vision to life, ensuring high-quality standards at every stage of the construction process. Renowned for its focus on trust, flexibility, and personalized consulting, S3 Constructora is dedicated to ensuring that every detail of the building reflects the excellence and functionality future residents expect. Their experience in constructing landmark projects supports the promise that Midtown Las Mercedes will be a true gem in Asunción’s urban landscape.
The launch of Midtown Las Mercedes represents much more than just the construction of a building. It is an investment in Asunción’s future, providing a place where families and professionals can grow and create a home. With a privileged location, innovative design, and top-tier amenities, this project redefines the concept of housing in Paraguay, becoming a symbol for those seeking quality, spaciousness, and authenticity in their lifestyle.
For more information about this exclusive project, interested parties can contact Leticia De Gásperi, real estate advisor for C21 Paraguay Wilson-Chihan, who is exclusively handling the sales of Midtown Las Mercedes. She can be reached at +595 981 910640 for inquiries and additional details.