Minor Hotels Announces Its First Hotel in Paraguay: NH Collection Asunción Will Open in 2029

Carlos Guasti, CEO Grupo Petra, y Christian Daghelinckx, Managing Director America, Minor Hotels Europe & America.

The renowned international chain Minor Hotels confirmed its arrival in Paraguay with the development of the NH Collection Asunción, a luxury hotel that will be part of a mixed-use mega-real estate project, marking a milestone in the transformation of the capital's skyline and the evolution of the national hotel sector.

With more than 560 hotels and resorts in 58 countries, Minor Hotels operates renowned brands in Asia Pacific, the Middle East, Europe, the Americas, Africa, and the Indian Ocean. The expansion into Paraguay is part of its growth strategy in Latin America and responds to the growing dynamism of the Paraguayan tourism market, with strong demand in both the corporate and leisure segments.

The future NH Collection will be located on Santa Teresa Avenue, just 400 meters from the intersection with Aviadores del Chaco Avenue, one of the most developed urban and commercial areas in Asunción. The hotel will be integrated into Petra Imperiale , a complex of more than 70 floors, which will become the tallest building in the city and the fourth tallest in South America, also encompassing residential apartments, corporate offices, commercial spaces, and parking. This ambitious urban ecosystem aims to redefine the experience of living and working in Asunción.

Scheduled to open in 2029, the hotel will have 80 rooms and operate under the NH Collection brand, positioned in the upper-upscale segment. The offering will be geared toward both business and leisure travelers, offering first-class services such as a spa, pool, restaurant, bar, panoramic terrace, helipad, and meeting rooms, consolidating the NH Collection Asunción as one of the region's new premium destinations.

The project is being developed in conjunction with Grupo Petra, one of the leading real estate firms in Paraguay, known for its construction excellence and for pioneering innovative, high-standard developments. The estimated investment for the hotel ranges between USD 8 and 12 million, with a projected creation of 35 to 40 direct jobs, contributing to the economic, urban, and tourism development of the capital.

"We are confident that, together with Grupo Petra, we will make this hotel a landmark in Asunción, a city with great dynamism and growth potential. The arrival of NH Collection represents a strategic commitment to Paraguay, elevating the country's hotel offering with a distinctive product of international quality." -Gonzalo Aguilar, CEO of Minor Hotels Europe & Americas.

The decision to enter the Paraguayan market stems from an analysis that identifies sustained growth in corporate and leisure tourism, as well as a growing demand for premium accommodations. Furthermore, Asunción has established itself as a relevant destination for organizing events and conventions, reinforcing the investment opportunity.

The NH Collection Asunción will be Minor Hotels' first venture in the country, while the company continues to evaluate possibilities in other secondary cities in Paraguay. In parallel, the brand is advancing its expansion strategy in Latin America, exploring key markets such as Chile, Argentina, and Peru through hotel management and franchise models.

"We are excited to begin this project with Minor Hotels, a company that shares our vision of excellence and quality. We are convinced that this will be the beginning of something extraordinary." -Carlos Guasti, Director of the Petra Group.

Construction of the hotel will begin in the coming months, with an opening scheduled for 2029.