REMAX BLACK: A Vision of Growth and Professionalism in the Real Estate Sector

In an interview, Daniel Park, Broker Owner of REMAX BLACK, shared his inspiring career and his vision for the future of the real estate sector in Paraguay. Park began his career in real estate at the age of 18, influenced by his father's advice and a Canopy real estate diploma. Since then, he has dedicated nearly a decade to REMAX, evolving from agent to team leader and now founder of REMAX BLACK.

Park explained that his true passion lies in training new agents and helping them become professional in the sector. REMAX BLACK's projection is to achieve a higher productivity rate in the market, with the goal of having 50 committed associate agents by the end of the year. Currently, the team has 32 agents and 7 staff members. This focus on professionalization and sustainable growth is a constant in Park's philosophy.

REMAX BLACK began operations in January 2024 with 18 agents and four staff members. In just six months, the agency has grown to 31 agents and seven staff members. This growth has been achieved through a focus on constant training and developing agents with a high level of commitment and professionalism.

REMAX BLACK's long-term vision includes opening more offices in Paraguay, standing out not only for being the best office, but for having the most professional agents in the field. Park emphasizes the importance of trust and professionalism as fundamental pillars of the brand. "I would like BLACK to be known by the most professional agents in the field, for the BLACK brand to provide trusted support to all our clients," said Park. Additionally, he hopes his contribution inspires more young people to consider a career in real estate.

REMAX BLACK is currently building its new office, located in Molas López, which will have modern and comfortable facilities, designed to provide an excellent experience to both agents and clients. Park emphasizes the importance of providing a comfortable and professional work environment for his agents, outfitting the office with the best possible furniture and decorations.

Regarding market trends, Park highlighted the importance of constant training for real estate agents and the need to innovate in the sector. REMAX BLACK has begun to explore new business models, such as subdivisions, that offer higher and more sustainable long-term returns compared to other products. "Today, selling certain products in the real estate sector is not a sustainable business for our investors. We are entering the subdivision business, which offers very interesting returns," commented Park.

The biggest challenge, according to Park, is the lack of ongoing training for agents, which is crucial for their long-term growth. "For me, agents who constantly train are the only ones who grow," he said. In addition, he highlighted the importance of brokers and office owners investing in the training of their agents and in constant innovation to maintain competitiveness in the market. "If there is no constant training, it will be difficult for real estate companies to have sustainable growth and many will have to close," Park warned.

With a focus on the right advice and building long-term relationships with clients, REMAX BLACK has managed to stand out in the market. Park emphasized that the basis of business is relationships and not transactions. "Our philosophy is that agents generate their business through relationships and not transactions. We always give our honest advice, even if it doesn't suit us in the short term," explained Park, highlighting a case in which they advised a client Don't sell your house because of the financial unviability of your plan.

Regarding short- and long-term goals, Park explained that the agency seeks to expand to more areas of Paraguay through multifranchising. "We want to open more offices and expand our service in different areas of the country. We believe that the REMAX franchise offers great support in terms of the brand and we want to develop this nationally," he stated. Sustainable expansion and investment in staff are key to this growth. "For me, it is essential to have a solid foundation before growing. I am investing in the staff to pave the way for future growth," explained Park.

Park also spoke about REMAX BLACK's achievements in its first six months of operation. Of the 32 current agents, many have been awarded nationally and internationally. "I highlight that, of the 18 former agents, 12 have been awarded among the top 20 in Paraguay. Although we are few in number, our agents are very productive," he commented. Park's goal for this year is for at least 50-65% of agents to be awarded, reflecting her commitment to excellence and high performance.

In terms of its differentiator in the market, REMAX BLACK offers weekly training to its agents in different modules, covering negotiation, market updating and acquisition. "We bring in different international real estate coaches to train our agents. We give them follow-up and a structure so they can grow. We work a lot on the personal brand of each agent so that they stand out in the market," explained Park. This focus on training and personal development is one of REMAX BLACK's main strengths.

Furthermore, Park mentioned that one of the challenges of the sector is to adjust to market demands and raise the bar in terms of professionalism. "The market demands more and more and those that do not adjust will have to reinvent themselves or they will cease to be competitive," he warned. For Park, it is crucial that real estate agents and brokers stay updated and trained in order to offer the best possible service to their clients.

Finally, Park expressed his vision for the future of REMAX BLACK and the real estate sector in Paraguay. "My goal is for REMAX BLACK to be known not only for being the number one office, but for having the most professional agents. I want to contribute to the growth of the real estate industry and motivate more young people to consider a career in this sector," he concluded. With a combination of experience, vision and a strong commitment to professionalization, Daniel Park and REMAX BLACK are positioned to lead the real estate market in Paraguay for years to come.